The Responsible Tourism Foundation opens tourism sponsorships for 2027 in Mallorca

The Responsible Tourism Foundation of Mallorca has opened the submission of proposals leading to the formalization of private sponsorship contracts for major events and other activities of tourist interest for the year 2027. The announcement, numbered 11397, is published in BOIB no. 145, dated November 12, 2026, and sets a maximum value of 250,000 euros per proposal. The text was signed by the entity’s vice president, Bartolomé Ferragut Llodrà, in Palma, on November 9, 2026.

The convening body depends on the Insular Council of Mallorca and aims, according to article 6 of its statutes, to drive and promote awareness of sustainable and responsible tourism on the island, both locally and nationally and internationally. For 2027, the Foundation wishes to formalize collaborations with private entities that present projects reinforcing Mallorca’s image as a sustainable, responsible destination committed to the values of the Mallorca Pledge.

Local identity, circularity and commitment to the Mallorca Pledge

Initiatives eligible for sponsorship must highlight local identity, local products, circularity, and sustainability, and contribute to specific objectives:

• Reinforce the cultural, social, and natural identity of Mallorca, with support for local products and the preservation of heritage.
• Promote the diversification and quality of the tourist offer from a perspective of respect and sustainability.
• Give visibility to the commitments of the Mallorca Pledge: sustainable tourism, respect for biodiversity, commitment to local products, responsible resource management, and community involvement.
• Generate a positive and tangible impact on both the territory and Mallorcan society.

Special value will be placed on the participation of the local community, innovation in sustainability, and educational or awareness-raising impact. Proposals must be developed entirely in Mallorca and must detail how they contribute to the objectives of the Mallorca Pledge.

Ceiling of 250,000 euros and verifiable advertising return

The economic proposal must specify the considerations and the visualization of the collaboration, with a maximum value of 250,000 euros, taxes included. The justification for the sponsorship must be accredited through the advertising return of the Mallorca brand, which must be at least equal to or greater than the amount of the contract; this return is measured by clipping and verifiable metrics within the event, not by the overall media value of the event. The awarded amount will be the result of negotiations by the responsible technician.

Projects must have a minimum own budget of 450,000 euros, taxes excluded. The required documentation includes:

• Name and NIF of the entity and a brief description of the objectives.
• Target audience and market, indicating nationalities and planned actions.
• Duration of the proposal and communication plan with economic value and a list of advertising actions.
• Economic quantification of the advertising return of the sponsorship.
• Justification of non-competition for reasons of competition or exclusive rights.

Thirty calendar days and electronic registry

The submission period is thirty calendar days from the day after the publication of the announcement in the BOIB, starting at 09:00 hours on the first following business day and closing at 14:00 hours on the last day. Applications must be registered electronically at the Foundation’s electronic office and addressed to the presidency of the entity.

Several categories of proposals are expressly excluded:

• Fairs and festivals integrated into the official calendar of fairs of Mallorca.
• The ordinary operation of sports clubs and individual sponsorships of outstanding athletes.
• Proposals from advertising agencies, media, or creatives for their ordinary activity.
• Programs, films, series, and other audiovisual productions.
• Events held between July 1 and August 31, 2027.
• Initiatives linked to tobacco brands, alcoholic beverages over 20 degrees, or betting and gambling houses.
• Projects that simultaneously obtain a grant from the Foundation for the same event.

Budgetary suspensive condition

All proposals are subject to the suspensive condition of the approval of the 2027 Action Plan of the Fundació Turisme Responsable de Mallorca and the corresponding budget, such that no contract will be effective until these procedures are completed.

The call arrives with a very tight calendar: the deadline closes before the end of the year and expressly excludes the entire high season. For clubs, promoters, and organizers in the Islands, it is a private financing route that does, however, require a large-format project and a demonstrable return for the Mallorca brand.

Fuente: Butlletí Oficial de les Illes Balears, núm. 145, 12 de novembre de 2026, Secció V. Anuncis, pàg. 64374 (referència oficial: anunci 11397).