The AETIB approves the sponsorships for major tourism events in 2027 and 2028

The Balearic Islands Tourism Strategy Agency (AETIB) has approved the public call and the general specifications that will govern the private sponsorship contracts with private entities for major cultural and sporting tourism events for the 2027 and 2028 editions. The decision was signed by the contracting body of the AETIB, Jaume Bauzà Mayol, on October 2, 2026, and published in the Official Gazette of the Balearic Islands (BOIB) no. 127, of October 8, 2026, Section III, page 54565, under resolution number 9995.

Regulatory framework and strategic objective

The processing of the files will be carried out in accordance with Instruction 2/2018 of the managing director of the ATB (now AETIB), of April 5, 2018, and with Annex A of the specifications. The AETIB, regulated by Decree 18/2018, of June 22, and amended by Decree 4/2022, of February 28, depends on the Department of Tourism, Culture and Sports.

The stated objective is to diversify the emitting markets and deseasonalize the destination through events outside the high season. The call is biennial to optimize existing resources and simplify administrative documentation.

Budget and maximum amounts per type of event

• Total maximum budget: €5,000,000 (taxes included), with €2,500,000 in Chapter VI of the AETIB 2027 budget and €2,500,000 in the 2028 budget.
• Sporting events for professionals: €500,000 for road cycling, golf, and ATP Tour/WTA Tour tennis; €200,000 for ATP Challenger Tour/WTA 125, other modalities, and other sports.
• Sporting events for the general public: €200,000.
• Cultural events: €500,000.
• The AETIB contribution may never exceed 30% of the expenditure budget or the actual effective expenditure of the event.

Minimum requirements for media impact and expenditure

To qualify for sponsorship, each event must achieve annual minimums according to the destination brand:

• Balearic Islands: €16,000,000 total impact, €11,200,000 national and international, and €3,500,000 expenditure budget.
• Mallorca: €8,000,000, €5,600,000, and €1,750,000.
• Menorca: €2,750,000, €1,925,000, and €600,000.
• Ibiza: €3,250,000, €2,275,000, and €710,000.
• Formentera: €1,750,000, €1,225,000, and €380,000.

Territorialization reserves minimum percentages per island: Mallorca 50.92%, Ibiza 20.78%, Menorca 17.23%, and Formentera 11.07%.

Deadlines, applicants, and exclusions

• The period opens seven calendar days after publication in the BOIB and remains open until the annual financial allocation is exhausted.
• 2027 events: until October 1, 2027, at 11:59 p.m.
• Extensions from 2027 to 2028: from October 4 to November 3, 2027.
• 2028 events: from November 4, 2027, to October 1, 2028.
• Events starting in January 2027 must submit the application before November 1, 2026; those in February 2027, before December 1, 2026.
• Documentation must be submitted at least 60 calendar days in advance and exclusively via electronic means.
• Private legal entities and sports federations may be beneficiaries, with a maximum of two events per brand.
• Advertising agencies and media outlets, public entities, sports clubs and teams, events sponsored by betting houses, alcoholic beverages over 20º or tobacco, and those using fossil fuels are excluded.

Events must include a minimum of ten measures linked to the Sustainable Development Goals, an advertising campaign of at least 5% of the budget, and an exclusive space for the destination brand with a minimum investment of 2% of the awarded amount. Furthermore, no event may receive more than 70% of its funding from public entities.

Against the resolution, which exhausts the administrative route, an optional appeal for reversal may be filed before the president of the AETIB within one month, or a contentious-administrative appeal within two months.

The call opens a market of up to five million euros in public sponsorships for event organizers and tourism marketing companies, with media impact requirements that restrict access to large-scale competitions.

Fuente: BOIB, no. 127, October 8, 2026, Sec. III, p. 54565 (official reference: 9995).