Jingdong Retail establishes its first branch in Spain based in Madrid

The Official Gazette of the Mercantile Registry published on Friday, October 9, 2026, the registration of the first branch in Spain of JINGDONG RETAIL (NETHERLANDS) B.V., located at calle de Manzanares 4, in Madrid. Entry number 450973 records the start of operations on September 16, 2026, and its status as the first branch of a foreign company. The subsidiary will carry out retail activities for food and consumer electronics in Spain within the corporate purpose of JD Retail.

The entry appears in the First Section of the BORME (Entrepreneurs, Registered Acts, province of Madrid), in issue number 196 of Friday, October 9, 2026, page 47446. The act is registered in the Mercantile Registry of Madrid with registration data S 8, H M 898382, I/A 1, referring to October 2, 2026.

This is the first Spanish branch of a company from the Jingdong group, placing the company on the same ground as other international e-commerce and retail distribution operators already established in the Spanish market.

Corporate purpose: food and consumer electronics

The entry details that the branch will carry out several retail activities in Spain, within the corporate purpose of JD Retail. Among those listed in the published text are:

• Non-specialized retail trade, with a predominance of food products, beverages, or tobacco.
• Retail trade of a wide range of consumer electronic products.

The combination of both lines places the subsidiary in the mass consumption retail distribution segment, an area where e-commerce platforms, supermarket chains, and department stores compete.

Address, capital, and representation

The identification data contained in the registration are as follows:

• Name: JINGDONG RETAIL (NETHERLANDS) B.V. SUCURSAL EN ESPAÑA.
• Address: calle de Manzanares 4, Madrid.
• Capital: 0 pesetas, as stated in the entry.
• Representation: JI DONGNI.
• Start of operations: September 16, 2026.
• Registration data: S 8, H M 898382, I/A 1 (10.2.26).

The registration is formalized as the first branch of a foreign company, a registry status that allows a company incorporated outside of Spain to operate stably in Spanish territory under the representation of a person designated for that purpose.

A move in the retail map

The operation is published in the same section where the BORME daily records the incorporations, capital increases, and changes of registered office of Spanish commercial companies. The entry of an operator linked to Asian e-commerce strengthens competition in the food distribution and consumer technology segment, where international platforms and local chains already operate.

For readers, the relevant detail is that the presence ceases to be merely commercial or logistical and now has a registry reflection: the branch has a registered office in Madrid, a designated representative, and a corporate purpose expressly delimited to two major retail areas. Furthermore, the registration sets the activity start date in September 2026, meaning that any subsequent development of the subsidiary in Spain will be subject to new entries in the Commercial Registry of Madrid.

Source: Official Gazette of the Commercial Registry, no. 196, October 9, 2026, First Section (Entrepreneurs, Registered Acts, Madrid), page 47446 (official reference: BORME-A-2026-196-28).